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Born of triathlon in 1990, Principia innovates with its lightweight, rigid aluminum frames. High-performance road, tri and mountain bikes.
Founded in 1990 by three triathlon enthusiasts, Principia revolutionized the world of cycling with its aluminum frames, combining lightness and rigidity.
With a range of road, triathlon and mountain bikes, Principia continues its heritage of combining tradition and modernity to deliver unrivalled performance, honouring its name inspired by the work of Isaac Newton.